Here is a perfect example of how a TV network gets it, or is starting to get the fact that there are fans that want to “play with their content”.
When you loosen up and not be such a hard nose about copyright issues and suing your customers but allow them to create new things with it .. it can only peak curiosity. It is what viral marketing is all about. It is about creating interest in something by letting the audience create the interest for you.
CBS to allow snippets of shows on Web – Yahoo! News
CBS Corp. chief executive Leslie Moonves said Tuesday his company would embrace products and technologies that allow viewers to “time shift” and “place shift” his network’s shows and interact with them in new ways.